One of the world’s leading and respected admen, Sir John Hegarty will share a range of brilliant and provocative insights into creativity and the creative process in a free public lecture at the University this May.

The talk, ‘‘Sitting on a bean bag doesn’t make you creative’ is part of the inaugural Lincoln Festival of Creativity, organised by the College of Arts.

Taking place over a four-week period, the festival celebrates emerging creative talent in the city, bringing together the College’s end of year degree shows with a series of exhibitions, talks and performances for everyone to enjoy.

Sir John Hegarty has been at the forefront of the creative advertising industry from the early days of Saatchi and Saatchi to Bartle Bogle Hegarty, the global company he runs today.

Taking place in the Stephen Langton Building from 1.30pm until 3pm on Tuesday 16th May, Sir John will finish the talk by signing copies of his latest book ‘Hegarty on Creativity – there are no rules’.

Booking for this event is essential. To book your place visit

For more information on the Festival of Creativity go to