Research Methods: The Focus Group in Academic Research

focus group

Having provided a definition and traced the origins and use of focus groups in academic research, this session will examine the types of focus group used and their relative strengths and weaknesses. Drawing on examples of research projects, it will also consider when to use focus groups and the factors determining the number to conduct. A comparison with other forms of qualitative research, including interviews and observation, will also be made. This section of the workshop will finish with participants considering what type of focus group would be most applicable to their research, and the research design that would accompany this.

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